TALKING POINTS
BELOW ARE SOME AREAS WE'RE INVESTIGATING AS WE BELIEVE
THAT THEY'RE IMPORTANT TO FINDING THE RIGHT ANSWER.
MADE IN THE US OF A
What does this mean in today's Australia?
How does Trump change what the USA stands for?
WHAT'S REAL?
Everyone is searching for it. So what's the why, how and what of keeping it real in the land of JACK
RTDLAND
We love our RTD's in Australia, and it creates some unique challenges for the Jack brand here. What do we know that might help us In a world where there are more unique Jack RTD drinkers than FS?
NOT SURRY HILLS
The vast majority of our drinkers aren't within the trendy confines of inner Sydney. What do we know about them?
MADE IN THE US OF A
THE TRUMP EFFECT
<< 22% reduction in global searches for flights to USA since Trumps inauguration
<< New York projections for visitor numbers in 2017 go from + 40,000 to - 300,000
<< Slump in positive opinion of US
full article here
International response to Trumps Immigration Executive Order
NYC New Campaign in response to Trump.
New York creates new campaign aimed at 'Welcoming the world' as the image effects of the Trump Immigration Ban start to bite.
WHAT'S REAL?
A Global phenomenon>>
The rise of Authenticity in books shows a marked increase around 1990 onwards
<<The assumption of fakeness
The appeal of authenticify is in part powered by a perception that much we come across in modern life is manufactured or not what it seems.
RTDLAND
Diageo betting big on RTD >>
Lazy Bear spearheads a wider push by Diageo as they bet big on the RTD category's return to growth. “This is the biggest premix product launch we’ve had in years, which is reflected in the massive marketing campaign we have planned in the lead up to summer. The premix category is ripe for growth and we’re excited to be at the forefront of that with these exciting new innovations.” Link here
'Fast Fashion RTDs need to continue to innovate to stay ahead^^
Innovation is the name of the game in RTD land Link here
Don't Diss the Can^^
If the comments in this are anything to go by, you have to be pretty careful when dissing JD in a can Link here
Innovation outside the can^^
Obviously most innovation in the category is driven by what's in the can, but there are attempts to drive it outside as well Link here
The continued fad of the Hipster is driving 'craft' focus^^
Showing no signs of abating, the global trend of hipsters is creating a focus on craft and where things are from - bringing the market to Jack Link here
NOT SURRY HILLS
